Founder + Chief Experience Officer
Leading the charge and inspiring the team is what Toni loves and was born to do.
Toni’s trademarks are her curiosity, her avid love of travel and culture and her charismatic energy and she infuses all of these into everything she does.
Toni’s event career spans over 20 years and over 1000 events. Kicking things off in Australia, then the United Kingdom, Washington DC and now New York where her agency is headquartered.
She has had the enviable task of holding both agency and in-house roles where she has collaborated with multi-national firms whose brands include Wallpaper*, WWD, Cirque du Soleil, BBC America, Syfy, facebook and Revlon.
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Toni’s niche is breaking down large projects with many moving pieces that command a strong presence and integration of design, brand messaging and content and most importantly guest experience.
Toni truly embodies creative global experiences in her personal and professional life and the results are evident when you meet her and in the projects her squad and her are part of.
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Photo © John Payne Photography
Principal Experience Engineer
Having worked in Asia, Europe and Latin America Ale has a profound understanding of the protocols/etiquettes of local cultures which strengthens her expertise in negotiating and navigating legal and production implications. She is trilingual in English, Spanish and Portuguese and is Shortlist Agency’s West Coast girl.
Strategic Collaborator & Advisor
Hailing from the Nation’s Capital, Marissa has managed events on five continents, hosted heads of state and celebrities, and orchestrated an entire spectrum of occasions. With a deep love of the meeting points of the space industry, global health initiatives and cultural institutions Marissa brings more than a diverse portfolio and wide-ranging relationships she brings a fierce and holistic touch with a global reach. Her true personal and professional collaboration journey with Toni has spanned over ten years and their fascination for the truth continues to bring them together to work on some pretty awesome projects.
Creative Brand Connector
Making creative connections between brands and clients is imperative key in today’s ever-changing event market. Alix brings an exciting background from her years at Viacom and Warner Music. Heading up her own collective, she has her finger on the daily pulse and brings original collaborations to the table.
Experience Engineer
Self-motivated and savvy in the world of pop culture, Debbie thrives in high-pressure environments. Managing key stakeholders and wrangling high-level talent during music and media events (SXSW, Coachella, Global Citizen Festival, Comic-Con) is just one of the many roles she has played in the event-world.
Experience Engineer
Join Our Squad!
We’re always looking to expand our global squad.
Send us your resume and tell us more about you—what
you love and what makes you tick.
Smart, creative, driven & charismatic?
Love to get your hands dirty?
Passionate about events and curating experiences?
No two days will be alike…
The Camp. is an inspirational, educational and safe virtual playground where womxn can curate their own experiential journey through storytelling, creative expression and healing practices.
The aim of the virtual camp is to share ideas, practices and tools for how we can use creativity for personal transformation. It offers a variety of unique healing modalities for our shared network of womxn to express, create, and connect.
Providing a sanctuary where womxn can explore, experiment, expand, grow, learn, reclaim, and attune to their deep sense of self – creatively, emotionally, intellectually, physically and spiritually.
Learn more about The Energy Muse’s inaugural virtual experience… powered by Shortlist Agency.
Shortlist Agency, headquartered in New York City, was created by
Toni Short to deliver imaginative and forward-thinking EVENT experiences that drive maximum value for clients around the globe.
Our Spirit: The synergy between the SHORTLIST and the AGENCY.
Why work with us?
Presence, Laughter, Depth of Experience.
We throw a damn good party.
