The Shortlist Agency, headquartered in New York City, was created by Toni Short to deliver imaginative and forward-thinking EVENT experiences that drive maximum value for clients around the globe.
Our Spirit: The synergy between the SHORTLIST and the AGENCY.
Founder + Chief Experience Officer
Leading the charge and inspiring the team is what Toni loves and was born to do.
Toni’s trademark's are her curiosity, her avid love of travel and culture and her charismatic energy and she infuses all of these into everything she does.
Toni’s event career spans over 20 years and over 1000 events. Kicking things off in Australia, then the United Kingdom, Washington DC and now New York where her agency is headquartered.
She has had the enviable task of holding both agency and in-house roles where she has collaborated with multi-national firms whose brands include Wallpaper*, WWD, Cirque du Soleil, BBC America, Syfy, facebook and Revlon.
Toni’s niche is breaking down large projects with many moving pieces that command a strong presence and integration of design, brand messaging and content and most importantly guest experience.
Toni truly embodies creative global experiences in her personal and professional life and the results are evident when you meet her and in the projects her team and her are part of.
Photo © Ben Everden
Sole Partner/Soul Sister
Bringing over 14 years event curation and logistical experience, Zay has a resourceful, make-it-happen approach to work/play. With an extensive background in dance and creative design, her project management style focuses on aesthetics, all details, and hard work. Collaborating with clients to bring their visions to life in precise, goal driven and beautiful experiences is where she shines.
With a self-taught background in Krump, Dreamz brings a fresh approach to experiences for clients in the live space. His work as an artist, lyricist, teacher, and choreographer with emerging and established talent and brands (Madonna, Puma, Travis Scott, Berenik, ASAP Ferg, Liam Bailey & Parsons to name a few) demonstrates his clear artistic voice as it continues to push boundaries.
Principal Experience Engineer
Having worked in Asia, Europe and Latin America Ale has a profound understanding of the protocols/etiquettes of local cultures which strengthens her expertise in negotiating and navigating legal and production implications. She is trilingual in English, Spanish and Portuguese and is Shortlist Agency’s West Coast girl.
Creative Brand Connector
Making creative connections between brands and clients is imperative key in today’s ever-changing event market. Alix brings an exciting background from her years at Viacom and Warner Music. Heading up her own collective, she has her finger on the daily pulse and brings original collaborations to the table.
Self-motivated and savvy in the world of pop culture, Debbie thrives in high-pressure environments. Managing key stakeholders and wrangling high-level talent during music and media events (SXSW, Coachella, Global Citizen Festival, Comic-Con) is just one of the many roles she has played in the event-world.
With a background in fine dining, red carpet events and client hospitality, Kelli brings a creative energy like no other. Her training as a classical pianist, tae kwon do martial artist, kundalini yoga teacher, and branding stylist combined with a business background in finance gives her a unique skill set of all things logistic and creative along with a strong sense of accountability.
Smart, creative, driven & charismatic?
Love to get your hands dirty?
Passionate about events and making memories?
Learn the ropes with experienced guidance.
No two days will be alike…